RYAN
REED
Available for creative projects and collaborations
Creative Production Lead
Production • Campaigns • Execution
I lead creative and content projects from concept through delivery—bringing together the right ideas, people, and execution to produce work that actually resonates. My background spans running a boutique agency and leading large-scale media systems, allowing me to build strong ideas and execute them efficiently within complex environments.
End-to-end creative ownership
Campaign-driven content and storytelling
Cross-functional collaboration and alignment
Scalable content and production systems
Agency and in-house leadership experience
Trusted By
Selected Work
BEES & BARLEY
Clients: Twisted X Brewing Company & Keepers Harvest
Branded Campaign Film & Social Content System
Bees & Barley is a branded campaign film developed to position a collaborative product release as a story of craftsmanship and shared values rather than a simple promotional launch.
Set in the Texas Hill Country, the campaign focused on the human process behind the product — drawing parallels between brewing and beekeeping to create a narrative rooted in patience, locality, and craft.
Objectives:
• Elevate the collaboration beyond a limited-run release
• Highlight shared values between both brands
• Create emotionally resonant content suitable for all platforms
• Provide evergreen brand assets
Approach
We positioned the collaboration around human process rather than product features, drawing parallels between brewing and beekeeping to create an emotionally grounded brand narrative.
My role:
• Concept & Narrative Development
• Creative Direction
• Cinematography
• Editorial & Post Supervision
Execution
• On-location filming across brewery and apiary environments
• Controlled lighting setups to maintain tonal consistency
• Narrative-driven interviews structured around process, not promotion
• Editorial pacing designed for both long-form viewing and social adaptability
Deliverables
Primary Brand Film
Social Content
Launch Assets
Skillshare Course
Course Production & Visual Design
Client: Skillshare
Collaborated with Skillshare’s remote creative and instructional teams to execute on-location course production, translating centralized creative direction into physical set design and cinematic execution.
Objectives:
• Translate centralized creative direction into a cohesive production environment
• Deliver a visually elevated course aligned with Skillshare’s brand standards
• Ensure visual continuity across multi-lesson production
My role:
• Location Scouting
• Visual Design
• Cinematography
• On-site Production Coordination
Execution
• Designed set aesthetics aligned with Skillshare’s brand tone
• Designed lighting and camera setups for consistency across lessons
• Coordinated production logistics to maintain schedule and efficiency
SMU Media Ecosystem Modernization
Creative Infrastructure & Cross-Department Production Strategy