RYAN

REED

Creative & Media Operations Lead
Media Operations leader at SMU
Co-Founder of Visual Voice Media

I lead creative from concept through delivery—art direction, copy, design, video, and motion—while managing timelines, stakeholder alignment, and review cycles. My background spans running a boutique agency and leading media operations inside a large institution, allowing me to build strong ideas and move them through complex systems.

  • End-to-end creative ownership

  • Campaign-minded execution across formats

  • Cross-functional stakeholder alignment

  • Large-scale media system leadership

  • Agency + institutional experience

Trusted By

Selected Work

BEES & BARLEY

Branded Campaign Film & Social Content System

Clients: Twisted X Brewing Company & Keepers Harvest

Bees & Barley is a branded campaign film developed to position a collaborative product release as a story of craftsmanship and shared values rather than a simple promotional launch.

Set in the Texas Hill Country, the campaign focused on the human process behind the product — drawing parallels between brewing and beekeeping to create a narrative rooted in patience, locality, and craft.

Objectives:
• Elevate the collaboration beyond a limited-run release
• Highlight shared values between both brands
• Create emotionally resonant content suitable for all platforms
• Provide evergreen brand assets

Approach

We positioned the collaboration around human process rather than product features, drawing parallels between brewing and beekeeping to create an emotionally grounded brand narrative.

My role:
• Concept & Narrative Development
• Creative Direction
• Cinematography
• Editorial & Post Supervision

Execution

• On-location filming across brewery and apiary environments
• Controlled lighting setups to maintain tonal consistency
• Narrative-driven interviews structured around process, not promotion
• Editorial pacing designed for both long-form viewing and social adaptability.

Deliverables

Primary Brand Film

Social Content

Launch Assets

Skillshare Course 

Course Production & Visual Design

Client: Skillshare

Collaborated with Skillshare’s remote creative and instructional teams to execute on-location course production, translating centralized creative direction into physical set design and cinematic execution.

Objectives:
• Translate centralized creative direction into a cohesive production environment
• Deliver a visually elevated course aligned with Skillshare’s brand standards
• Ensure visual continuity across multi-lesson production

My role:
• Location Scouting
• Visual Design
• Cinematography
• On-site Production Coordination

Execution
• Designed set aesthetics aligned with Skillshare’s brand tone
• Designed lighting and camera setups for consistency across lessons
• Coordinated production logistics to maintain schedule and efficiency

Deliverables

Full Muti-Lesson Course Available on Skillshare

Public Lesson Segment

SMU Media Ecosystem Modernization 

Creative Infrastructure & Cross-Department Production Strategy

Southern Methodist University

Led cross-department modernization of a seven-figure media production ecosystem supporting campus-wide initiatives. Bridged creative vision, institutional process, and technical infrastructure to enable scalable production.

Objectives:
• Align infrastructure with evolving academic and industry standards
• Improve cross-department production efficiency
• Evaluate and guide phased capital investments

My role:
• Strategic media operations leadership
• Capital equipment planning and procurement
• Vendor evaluation and proposal review
• Cross-functional stakeholder alignment

Execution

• Oversaw seven-figure equipment ecosystem
• Guided studio and facility upgrades
• Implemented improved inventory and checkout workflows
• Developed phased modernization roadmap and multi-year budgeting plans

Impact

• Increased operational clarity across departments
• Strengthened alignment between faculty, IT, and leadership
• Established long-term production infrastructure strategy
• Developed industry partnerships